I go beyond the visual and challenge my clients to ask themselves: “What is your true passion?” “What brings you fulfillment and how and why will your product or service bring passion and fulfillment to others?”

I was born in North Pole, Alaska, and have led cross-industry initiatives for some of the largest brands in the world, from non-profit, to corporate, fashion, and media. In my career, I established company hubs in Russia, Germany, The Kingdom of Saudi Arabia, the United Arab Emirates and beyond.

I benefit from having an entire life of shared cultural experiences. I understand that every part of a design is an expression of our identity and life experiences.

I am passionate about educating others about the power of design and I work closely with non-profits to help them connect with donors to establish their mission statements through impactful branding and design. I offer my clients curated workshops to elevate their branding strategies.

In 2022, my organization, Be Brand Studio, launched “The Beautiful Brand Award”, which provides pro bono branding strategies to peer-nominated non-profit organizations. The Beautiful Brand Award helps organizations become more appealing to communicate their causes more effectively, to elevate fundraising and create a greater impact in the communities they serve.

“At a fundamental level, every human on this planet has the desire to create a good connection with others at some point. I simply help them make that connection.”