Branding & Design

Digital Strategy

Go To Market Assets

about this project

To most, getting lashes done is an annoyance at best and unhealthy at worst. But lash care products that transform your eyes shouldn't harm your body or cause more problems than it solves. This was the belief held by Bloom, an emerging and award-winning lash care brand.

Because Bloom did things differently in the lash care space, we built a brand that was able to stand out. We established a distinguishable position within a saturated category by complementing its brand with a bold, bright, joyful voice.