Yvonne McCormick



brand designer



creative strategist



Yvonne McCormick


Brand Designer

Creative Strategist

I am Yvonne McCormick, the CEO and Founder of Be Brand Studio, a socially conscious design agency focused on the psychology and sustainability of brand creation and growth.


I, along with a global team of creative professionals, have come together in a collaboration called: “The Collective”, to represent brands from around the world, from startups and non-profits to large companies.


Whether through physical spaces, thoughtful experiences, or developing branding systems, I believe it is my is purpose to use my gifts to help brands connect with their clients.

I am Yvonne McCormick, the CEO and Founder of Be Brand Studio, a socially conscious design agency focused on the psychology and sustainability of brand creation and growth.



I, along with a global team of creative professionals, have come together in a collaboration called: “The Collective”, to represent brands from around the world, from startups and non-profits to large companies.


Whether through physical spaces, thoughtful experiences, or developing branding systems, I believe it is my is purpose to use my gifts to help brands connect with their clients.


A few things I've done...

Brand Identity & Web Design

Not For Profit

Not For Profit generates pathways and programs for young men to learn the skills needed to succeed in the fashion industry.


My role:


  • Art direction
  • Logo development
  • Visual Identity
  • Brand Toolkit
  • Go-To-Market Assets

Bran

Brand Identity

Not For Profit

Not For Profit generates pathways and programs for young men to learn the skills needed to succeed in the fashion industry. Through the creation of Not For Profit young men were able to gain real-world experience.


My role:



  • Visual Identity Systems
  • Web Design
  • Brand Toolkit
  • Go-To-Market Assets



Bran

Brand Identity

Bloom

For the Bloom project, I was asked to create a new brand for a proprietary lash enhancing product in order to attract new audiences, and expand their product offering while maintaining relevance to current clients. It was an exciting project and a great success.

My role:


  • Art direction
  • Logo development
  • Brand visual strategy

Brand Identity & Web Design

Moving Beyond

Moving Beyond generates pathways and programs for lasting inclusive & equitable workplace cultures. Their focus is to unlock workplace excellence using data analytics to develop real-time, ongoing insights and make the best-informed decisions to identify key predictors of your organization’s climate.


My role:


  • Activation Workshops
  • Brand Strategy 
  • Archetype & Persona
  • Visual Identity Systems
  • Web Design
  • Brand Toolkit
  • Go-To-Market Assets



Bran

The Beautiful Brand Award

The Beautiful Brand Award (BBA) is an annual program where Be Brand Studio + The Collective honors a charity/non-profit organization with a new brand identity or identity refresh completely free. 


We do this so that these beautiful brands can increase their visibility, improve their audience reach and focus on the work that betters our communities and our world.


To qualify for the BBA an organization must be a non-profit organization with a 501c3 status (if U.S. based) or offer philanthropic services that impact the community or change the world for the better. 


Nominate

ABOUT

The Beautiful Brand Award

The Beautiful Brand Award (BBA) is an annual program where Be Brand Studio + The Collective honors a charity/non-profit organization with a new brand identity or identity refresh completely free. 


We do this so that these beautiful brands can increase their visibility, improve their audience reach and focus on the work that betters our communities and our world.


To qualify for the BBA an organization must be a non-profit organization with a 501c3 status (if U.S. based) or offer philanthropic services that impact the community or change the world for the better. 


Nominate

Get in touch.

Guest Speaker, Podcast & Media Inquiries for Yvonne

Send an email or  connect on  LinkedIn

Contact Us

Get in touch.

Guest Speaker, Podcast & Media Inquiries for Yvonne. Connect on LinkedIn or send an email.

Contact Us